B.J. Naedele

Proven winner with 20+ year track record of launching, building, and profitably scaling multiple businesses as President/GM, CMO, and COO. Recognized innovator in sports who led the Nike-NFL partnership, ignited the digital fitness / IoT categories as co-creator of Nike+ and pioneered “Moneyball” at the NCAA level while at Duke. Former PE/VC Investor at GE, and Division I Athlete. Current Board Member & Investor for several start-ups and sports properties.