Sammy Eanes

Sammy Eanes has nearly two decades of experience across varied industries including sports, entertainment, and technology. A highly motivated strategic thinker and innovator, Sammy evaluates, analyzes and implements results-driven tactics to help major companies and big brands achieve their core business objectives. With a focus on public relations, social media, digital marketing and content development, Sammy has worked with many household names, including Microsoft, Coca-Cola, NASCAR, NBC, FOX Sports and DICK’S Sporting Goods. Sammy spent five years at NASCAR as the primary communications liaison between the sanctioning body and its media partners, NBC, FOX and SiriusXM, as well as overseeing earned media strategy for its drivers. He also played a significant role in developing and executing the go-to-market strategy for TrackPass on NBC Sports Gold, NASCAR’s first direct-to-consumer streaming product. Based in Charlotte, North Carolina, Sammy has a B.A. from Virginia Tech.